Social media’s effect on franchising

September 29, 2010
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Social media has fundamentally changed the way people communicate. Among other things. So what does that mean for the franchise industry and small business owners?

Sara Wilson talked about this very issue on sfgate.com recently and we wanted to share some of her tips and tricks.

Sixty-three percent of companies plan to increase their social media marketing budgets this year, according to the article. Add to that the fact that consumers will expect companies to have a social media presence — feeling overwhelmed yet?

Wilson suggests the following techniques when jumping into the social media game:

Prioritize your networks and your time. Each of the sites have very unique audiences. If you’re a B-to-C company, LinkedIn might not be the most efficient use of your time, but if you’re a B-to-B, you might be more successful with it.

Stay informed. Attend conferences, go to tweetups, do whatever you need to do to understand both the technology and the terminology so that you can participate effectively in the space.

Jump in head-first. There are some best practices in social media, but they might be the right fit for your particular business. So start listening on these sites. Find out what your customers are saying about you, and learn to be comfortable with the idea that often it’ll be a “learn as you go” type of tool.

Don’t wait. If you’re not already using social media, you’re behind. Wilson’s article declares that this is not a trend or a fad that will go away in 5 years. It will be how customers will expect to communicate with you moving forward, so the best thing you can do is educate yourself about this new technology.

This post is brought to you by the good folks at Dale Carnegie Training of the Bay Area. We would love to connect with you on Facebook and Twitter @dalecarnegiesf.

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One Response to Social media’s effect on franchising

  1. Helen Passmore on May 6, 2013 at 4:20 pm

    The first thing to remember with a franchisor is that they are there to sell you a franchise. Even the best franchisor out there will attempt to market their product and downplay other franchises. What you want to realize here is that their goal and game is to have successful franchisees but that does not prevent them from possibly making a wrong fit with you. You are your best advocate. Keep your head and do not let their enthusiasm become overwhelming to you. ;^

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