Sales Effectiveness

Negotiations—Four Steps for Smooth Selling

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February 23, 2017
Negotiations—Four Steps for Smooth Selling

Tweet Whenever stakes are high—as with negotiating, fear and anxiety tend to dominant our minds.  Instead of fearing negotiations, approach them with the same process and perspectives as those who have mastered the art of the deal.  Here is how. Define a win-win strategy.  Sales professionals sometimes refer to an upcoming pitch as, ‘Going...
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Three Stellar Service Steps from Sailing the Seas

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July 15, 2016
Three Stellar Service Steps from Sailing the Seas

Tweet Despite dozens of deranged cruise ship stories—from crashing into a giant rock to dozens of onboard illnesses, millions of Americans continue to cruise.  In fact, the number of passengers carried by the cruise industry has grown year-on-year and is expected to exceed 24 million in 2018.  If you’ve cruised before, you most likely have...
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5 Steps to Simplify the Solution and Seal the Deal

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November 27, 2015
5 Steps to Simplify the Solution and Seal the Deal

Tweet Here are five steps to make it easy for prospects to buy your product or service. Know thy customer.  Instead of rattling off all of your product’s or services’ bells and whistles, pare down the perks that pertain to the prospect’s situation.  Dale Carnegie’s 8th Human Relations principle is to, ‘Talk in terms...
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Sales Strategies To Win The Battle (and the War)

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January 7, 2015
Sales Strategies To Win The Battle (and the War)

Tweet Any good salesperson knows that winning a sale is not a one hit wonder. There are rounds of conversations, relationship building and negotiation along the way. Sometimes, it can seem almost impossible, if not exhausting, to get the desired end result.  Sherrie Campbell seems to understand the challenge of securing that next sale,...
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Red Carpet Customer Service

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November 7, 2014
Red Carpet Customer Service

Tweet Eric Schiffer’s Forbes article sounds like a page right from a Dale Carnegie book. What does that mean? Well, it means he hits the nail right on the head as to what it means to create a customer-centric atmosphere. He starts by talking about imagining Beyonce as one of your clients. Don’t care...
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Dale Carnegie Training and Sales Effectiveness

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May 12, 2014
Dale Carnegie Training and Sales Effectiveness

Tweet Across Northern California, retail sales are an important aspect of the local and regional economy. With the vast array of visitors who enjoy our part of the country, businesses have an opportunity to serve and give positive experiences to everyone who comes to the San Francesco and Oakland region. The Bay Area is...
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4 Factors to Adjust in Sales

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April 11, 2014
4 Factors to Adjust in Sales

Tweet Planning and direction are great factors for successful sales here in Northern California. As anyone who knows, the Dale Carnegie Principles and their application to the sales profession help with success.  Problems usually will happen without a game plan. Without direction, failure becomes a major concern. A game plan is essential. Salespeople need...
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Pack Your Audience to Elicit Better Responses

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March 1, 2014
Pack Your Audience to Elicit Better Responses

Tweet As a public lecturer, Dale Carnegie frequently spoke to a small audience scattered through a large hall in the afternoon, and to a large audience packed into the same hall at night. He found the responses he got from each group to be interesting: The evening audience laughed heartily at the same things...
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Using Craigslist to Define and Reach Your Target Market

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August 16, 2013
Using Craigslist to Define and Reach Your Target Market

Tweet Craigslist is an extremely powerful marketing vehicle; one that’s absolutely free, and that gets in the neighborhood of 10 billion hits a month. And if you’ve never taken advantage of its amazing marketing reach, it’s about time you did. If you’re not familiar with Craigslist, the short story is a guy named Craig...
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7 Ways to Grow in Sales

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August 15, 2013
7 Ways to Grow in Sales

Tweet Across the Bay Area, there are a lot of companies that sell products and services. Selling is an important part of our economy here in Northern California.  Our state tourism, real estate, restaurants, sports, and manufacturing arenas are some of the best in California and rank highly on a national level. We have...
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